Dickies has linked with Union Los Angeles on a collaborative capsule, including a coach’s jacket, hoodie, button-up, long and short sleeve t-shirts and a dad cap. Offerings also include plain and pleated work pants.
Union is owned by husband and wife partners, Chris and Beth Gibbs, and within the capsule are some items made for women under Beth’s Bephie label.
Reflecting on the effort, Chris wrote on Instagram, “For our first Dickies capsule, we didn’t want to take our Dickies collection outside of what we have come to love about Dickies. We live in Los Angeles, which in particular has a very rich and organic relationship with the Dickies brand. So we wanted to shoot something that was familiar. For the design, we made very subtle edits to the gear so we wanted to keep that same energy with the shoot.
“We went to a local neighborhood, the kind of neighborhood where Dickies is a common sighting. We chose two models who would have been wearing Dickies anyways and we shot a kind of day in the life on some KISS shit (Keep It Simple Stupid).
“Since the main thing we did was change the colors of the collection, we tried to accentuate those details with rich backgrounds, full of character. We added the flowers cause we think of Dickies as a kind of tough brand, it’s workwear and it last a long time…so we wanted to counter that with something that is delicate and fades quickly…The shoot was a blast. Thanks to Jerry the photographer, and the whole crew!”
Models Anjay Mahabir and Jaylah Swan were shot by Jerry Buttles. Beth styled the shoot with hair by Nena Soulfly and makeup by Selena Ruiz.
Priced from $40 for t-shirts up to $140 for coach’s jackets, items are now available online at unionlosangeles.com