Italian label Iceberg as led by designer James Long presented presented men’s and women’s looks during London Men’s Fashion Week on Saturday. Bright and energetic, the collection of sporty separates worked in an array of colorful pop-culture references, including Snoopy, Woodstock, Charlie Brown and the Pink Panther
Lond explained to WWD, he was aiming for a “Rimini [Italy] in the ’90s hangover vibe” and also wished to pay tribute to the company’s cofounder, Giuliana Marchini Gerani, “who had the idea of making casual Italian athletic wear, but not streetwear.”
After the show Long took the models on a walk through London that was all about “reeducating everyone about what Iceberg is all about.”
Enjoy a look at Iceberg women’s looks for spring 2019 below.