IKEA today at at its headquarters in Älmhult, Swedenheld held its annual Democratic Design Day forum, an event where the company provides details and announces details about its most innovative projects.
Naturally, all eyes were on anything IKEA had to say about its effort with Off-White by Virgil Abloh, a collaborative capsule titled “MARKERAD,” which includes furniture, rugs and accessories geared toward the millennial customer.
The company showed attendees items that have already been revealed in prior presentations and also showed new items including a green “wet grass” and receipt rug, as well as a table, chaise lounge, coffee table, shelves.
According to IKEA press: “The chair is just one of the furniture classics that he takes to another level. The same goes for the collection as a whole, whether it’s the daybed, the table, the rug, or any other piece. Like the glass cabinet that’s transparent on all sides, for example. It’s a modern-day version of a baroque Wunderkammer, a cabinet of curiosities, where people used to show off their favorite objects to the world. The MARKERAD cabinet is basically the same. Instead of hiding stuff, it encourages the opposite. Put your icons, everything you love , on display to show who you are.”
IKEA presented two of Abloh’s rug as part of an art collection that included a total of eight artists. One of the rugs was the widely previewed oriental “get off” rug, but there was also a new “still loading” rug, which Highsnobiety observed uses a photo graphic resembling work by Jim Krantz.
The Highsnobiety reporter at the event pointed out that the items were labeled as prototypes and thus might still be subject to edits.
In addition to product, IKEA also provided pricing in euros as follows (we added dollar amounts):
Table: 279 euros/$330
Chair: 69.95 euros/$83
Chaise lounge: 99.95 euros/$118
Chaise lounge cushion: 99.95 euros/$118
Cushion: 9.99 euros/$12 and 12.00 euros/$14
“Wet grass” rug: 229 euros/$270
Receipt rug: 59 euros/$70
“Still loading” rug: 159 euros/$188
Mona Lisa print: 49 euros/$58
Temporary clock: 24.95 euros/$30
“Sculpture” bag: 9.99 euros/$12 and 12.00 euros/$14
As for launch timing, IKEA said offerings will be available for a limited period at the beginning of 2019.
Check out images below, some of which are via highsnobiety.com.
