Los Angeles-based sunnies company Roberi & Fraud has linked with fashion and beauty mogul Kristen Noel Crawley on a cute set of shades featuring a heart-shaped lens.
Founded just over a year ago by Ali Mehrdad Soudbakhsh and Stefan Foster while they were still living in Dubai, the company (whose name was inspired by Joanne the Scammer) has seen break out demand via placement of their shades on A-list influencers like Gigi and Bella Hadid as well as Kendall Jenner. (Read their story at forbes.com)
Currently there is no pricing or launch date for the heart-shaped shades, but it should be soon as there was a Crawley-hosted launch party this past weekend. Keep an eye on their website here.