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Fashion August 22, 2018
By Snobette
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Fashion

Birkenstock Is Booming And A Supreme Collab Is Not Needed Or Wanted

birkenstock juergen teller

August 22, 2018. 1 Comment

German-based Birkenstock allowed a rare glimpse behind the curtain with a profile by The Cut that included a visit to the company’s headquarters and one of its factories. Written by fashion writer Cathy Horyn and shot by photographer Juergen Teller, the story included exchanges with CEO Oliver Reichert and honed in on the company’s recent upswing in popularity, which was in part spurred by Phoebe Philo who put a fur-lined versions of an Arizona sandal on Céline’s fall 2012 runway.

The company is private and therefore doesn’t provides sales figures, but sales are estimated to have tripled from 2012 to $800 million annually. According to the article, more than half of the 25 million pairs of shoes Birkenstock will produce this year will be the three classic sandals, led by the famed Arizona silhouette.

Notably, the article reveals Birkenstock recently turned down offers to collaborate with Supreme and Vetements, mainly because the brand is at over capacity and doesn’t need the added publicity. On a hopeful note for Balenciaga fans, Richert let it be known following the interview he would allow the marketing department to reopen discussions with Balenciaga.

At the same time, Birkenstock hasn’t completely eschewed fashion collaborations. Recently it has set up a series of pop-up shops in association with Barneys and Berlin Fashion Week and also collaborated with Rick Owens, the first top designer to work with the brand.

Still Richert remains cautious on the concept of collaborations and views the focus on a handful of talented designers as problematic. Using Chanel as an example, Richert said, “Is there any chance that I will get somebody like a Karl Lagerfeld? Maybe. But is Karl Lagerfeld the gravedigger of Chanel or the god of Chanel? Because what’s after Lagerfeld? I mean, it’s a serious question. Who will fill this gap when he is gone?”

Fashion Balenciaga Birkenstock Supreme

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Puma and New York-based fashion brand LaQuan Smith Puma and New York-based fashion brand LaQuan Smith are back with their second collaboration, this time inspired by the glitz and grit of the boxing ring. 

The campaign stars Ming Lee Simmons, dressed in satin-finished boxing shorts, cropped jackets, and tear-away pants with luxe details.

The capsule also includes two Speedcat silhouettes, including the Speedcat Mid, a high-ankle boxing sneaker. 

Priced between $80-$100, the Puma x LaQuan Smith collection launches on March 15 on puma.com, the Puma NYC and Las Vegas flagship stores, and select retailers including Foot Locker and Shoe Palace.
Artist Sue Tsai brought her signature whimsical de Artist Sue Tsai brought her signature whimsical designs to a capsule collection of earrings in collaboration with New York jeweler Greg Yüna. The statement earrings are now on display at Greg Yüna's Soho boutique and  now available on gregyuna.com.

The pair previously dropped a perfect match necklace set in 2021 that was 🔥. 

#gregyuna
#suetsai
For fall winter 2025 KNWLS opted to forego a runwa For fall winter 2025 KNWLS opted to forego a runway show and present their collection in a styled lookbook.

Taking inspiration from a feminine Y2K aesthetic, the collection embodies designers Charlotte Knowles and Alexandre Arsenault’s ability to balance sexy and cool. 

In an interview with Vogue, the pair shared that they are currently working on a new design director role in Europe and have several other projects in the pipeline, including another denim project, a collaboration with a jewelry brand, and a menswear capsule for an e-commerce site.

Commenting on the lookbook styling, they shared, "Obviously in the lookbooks it's styled in a quite extreme way, but if you break it down into individual pieces, we've been thinking about merchandising and the customer more than ever before," said Arsenault. "We've seen the team in the studio wearing the pieces differently too, and we've taken that into account. It's a nice challenge to say: 'Okay, we want to make a sweatshirt, but it still has this silhouette or wash or rib detail that makes it feel really Knwls."

#knwls
Reason a million why Rihanna has her own tab on s Reason a million why Rihanna has her own tab on  snobette.com: Her effortless ability to find humor during her J'adore Dior audio rehearsal video. 

Rihanna was appointed as J'Adore Dior fragrance ambassador in 2024, replacing Charlize Theron, who held the role for 20 years. She has a long-standing relationship with the brand, having been named as their first Black brand ambassador in 2015. 

#rihanna
Atlanta-based Pluto and YK Niece released Whim Wha Atlanta-based Pluto and YK Niece released Whim Whamiee single a few weeks ago, and the track is now trending on TikTok as the "Lululemon Song". 

Rapper JT shared that she's hooked on the song, especially the "Lulu" verse.

To witness an athletic apparel brand being name-dropped in hip-hop by emerging women rappers highlights how much women love their fitness/athleisure wear but also the fact that there is a flex that comes with wearing Lululemon in certain circles.

 Male rappers Jbeezy.Lfg and Lil Scoom89
respectively dropped singles titled Lululemon last year referencing women wearing the brand. 

Whim Whamiee by is now streaming on all DSPs. 

Thoughts? 

#lululemon 
#lululemonsong
Alessandro's Michele's latest Valentino runway col Alessandro's Michele's latest Valentino runway collection for fall 2025 featured a  collaboration with  none other than Vans.

Stay tuned for more updates!

#vans
#valentino 
#valentinoxvans
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