Model and influencer Jordyn Woods, who is perhaps best known for her friend ship with Kylie Jenner, has announced plans for a new label, called Secndnture (pronounced Second Nature).
The debut, 24-piece line was made in collaboration with Instaco, a WRAP-certified production house based in Los Angeles. The line is comprised of jackets, tops, bodysuits, biker shorts, leggings offered in sizes XS-2X with pricing ranging from $45-$79.
Commenting on the inclusive sizing, Woods said, “I started working out every day and creating this healthy lifestyle and fitness regimen. As a curvy woman, it’s harder to find good, cute clothing that inspires you to actually want to work out. Once I realized there was a demand for activewear, I thought, why not make my own?”
“I always wanted to start my own business,” Woods told WWD. “I chose the name Secndnture because everything in life that comes natural to you is second nature. I thought it would be perfect for activewear because your activewear should feel like a second skin.”
Priced from $45-$79, look for the line to launch at retail on August 30, 2018.
Have a look at the line below.