The North Face pays tribute to city-rooted style with a fall campaign featuring video shorts providing insight into the minds of musicians, athletes and activists. The series kicked off today (September 19, 2018) with New York singer/rapper Princess Nokia and producer/rapper Pi’erre Bourne.
Additional subjects include snowboarder Jess Kimura, filmmaker Jimmy Chin and activist Mikhail Martin. The campaign taps into The North Face’s “Never Stop Exploring” tagline and translates it into a concept that extends above and beyond physical activity.
The North Face will bring the campaign live and direct to New York City with musical performances, the first of which will feature Nokia and Bourne.
Check out The North Face’s Princess Nokia and Pi’erre Bourne’s visuals below.