New York-based designer Adam Selman has jumped into the all-important activewear space with the launch of the cheekily named A.S.S. aka Adam Selman Sport. Reflecting Selman’s joie de vivre approach, items include workout favorites including leggings, crop tops and sport bras, but also crystal-embellished mini-dresses, all of which are offered in a wide range of sizes.
Providing the inspiration behind the brand, Selman told Flaunt, “I really wanted A.S.S. to feel like classic American sportswear, while having the same spirit of what I was doing with Adam Selman. I was inspired by a lot of different eras and wanted it to feel modern, uncomplicated and a little cheeky.
“We are using recycled nylon for the core pieces, the packaging is biodegradable, pieces come in a size XXS-XXL, and there is a unisex offering for the first time. We are working on being more sustainable and inclusive without sacrificing the fun, style, or message of what I really wanted to accomplish with my A.S.S.”
Prices for the line range from $105 for cycling shorts up to $275 for a leopard jersey dress. Inaugural season offerings are now available at net-a-porter.com and carbon38.com.
Take a look at some pieces from the current season below.
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Incredible A.S.S. drop with @carbon38 last night. Get it while it’s hot #adamselmansport
