• Skip to primary navigation
  • Skip to main content
Subscribe
  • Fashion
  • Sneakers
  • Bags
  • Accessories
  • Music
  • Rihanna
  • Follow
    • INSTAGRAM
    • FACEBOOK
    • PINTEREST
    • TWITTER
    • YOUTUBE
Sneakers February 8, 2019
By Snobette
SHARE THIS ARTICLE
Share Tweet Pin Linkedln Email Reddit
Sneakers

Foot Locker Invests $100 Million In GOAT Group And Flight Club

foot-locker-invests-goat-flight-club

February 8, 2019. Leave a Comment

Foot Locker has announced a $100 million minority investment in GOAT Group, a sneaker resale company that includes Flight Club. Going forward, Foot Locker plans to integrate GOAT’s resale platform cross its digital and physical retail platforms to “create exclusive customer experiences.”

Commenting on the purchase, Foot Locker CEO Richard Johnson stated in press, “We want to create a more seamless, frictionless experience for our customer that wants to partake in the secondary market,” says Johnson, who has run Foot Locker since 2014. “Partnering with GOAT strengthens our relationship and engagement with our customer.”

“In 2015, we pioneered the ship-to-verify model with a mission to bring a seamless and safe customer experience to the secondary sneaker market,” said Eddy Lu, co-founder and CEO of GOAT. “With over 3,000 retail locations, Foot Locker will support our primarily digital presence with physical access points worldwide, bringing more value to our community of buyers and sellers. Having Foot Locker as a strategic partner will also expand our business as we continue to scale our operations both domestically and internationally.”

Lu noted the investment will be used to expand GOAT’s global reach. “We want to use the investment to create a better experience for our buyers and sellers around the world,” says Lu, who plans to add local languages and currencies to the app, which is currently limited to the English language and U.S. dollar transactions.

GOAT, an acronym for “greatest of all time,” was founded by Eddy Lu and Daishin Sugano, both of whom founded the company in 2015. Sugano was inspired to start the company after he was burned buying a counterfeit pair of Air Jordan 5 “Grapes” on Ebay.

Lu and Sugano’s goal was to create a resale company with a built-in authentication process, thereby removing the possibility of fraud. Shoes are bought and sold through GOAT’s 12 locations globally. As part of the resale process, GOAT takes a 10%-30% cut of each transaction.

Last February, GOAT merged with brick-and-mortar-based Flight Club, which operates three stores in New York, Los Angeles and Miami. Prior to the investment from Foot Locker, according to Forbes, GOAT raised $60 million from venture capital firms Index Ventures, Accel, Matrix Partners, Upfront Ventures and Webb Investment.

GOAT doesn’t release revenue or valuation information, but the 2018 investment valued the company at roughly $250 million, according to Recode. The latest investment from Foot Locker is the first from a strategic partner and grows GOAT’s valuation to more than $550 million, per Forbes‘ sources.

 

 

Sneakers News Foot Locker GOAT

What To Read Next

Read More
Nike

NikeCraft Unveils the Mars Yard 3.0 With Global Challenge-Based Release

NikeCraft is bringing back a cult classic with the introduction of the Mars Yard 3.0, marking the first

Read More ...
by Samia Grand Pierre on July 16, 2025
SHARE
Read More
Streetwear

Billionaire Girls Club Leans Into The Basics With ‘BGC Classics’ Core Collection

Billionaire Girls Club, the sister label to Pharrell’s iconic streetwear brand Billionaire Boys Club, has entered a new

Read More ...
by Samia Grand Pierre on July 3, 2025
SHARE
Read More
Sneakers

Martine Rose Unveils New Nike Shox MR4 During Her Spring’26 Runway Show

London-based designer Martine Rose debuted a fresh white Nike Shox MR4 during her spring 2026 runway show.Setting the

Read More ...
by Samia Grand Pierre on June 15, 2025
SHARE
Puma and New York-based fashion brand LaQuan Smith Puma and New York-based fashion brand LaQuan Smith are back with their second collaboration, this time inspired by the glitz and grit of the boxing ring. 

The campaign stars Ming Lee Simmons, dressed in satin-finished boxing shorts, cropped jackets, and tear-away pants with luxe details.

The capsule also includes two Speedcat silhouettes, including the Speedcat Mid, a high-ankle boxing sneaker. 

Priced between $80-$100, the Puma x LaQuan Smith collection launches on March 15 on puma.com, the Puma NYC and Las Vegas flagship stores, and select retailers including Foot Locker and Shoe Palace.
Artist Sue Tsai brought her signature whimsical de Artist Sue Tsai brought her signature whimsical designs to a capsule collection of earrings in collaboration with New York jeweler Greg Yüna. The statement earrings are now on display at Greg Yüna's Soho boutique and  now available on gregyuna.com.

The pair previously dropped a perfect match necklace set in 2021 that was 🔥. 

#gregyuna
#suetsai
For fall winter 2025 KNWLS opted to forego a runwa For fall winter 2025 KNWLS opted to forego a runway show and present their collection in a styled lookbook.

Taking inspiration from a feminine Y2K aesthetic, the collection embodies designers Charlotte Knowles and Alexandre Arsenault’s ability to balance sexy and cool. 

In an interview with Vogue, the pair shared that they are currently working on a new design director role in Europe and have several other projects in the pipeline, including another denim project, a collaboration with a jewelry brand, and a menswear capsule for an e-commerce site.

Commenting on the lookbook styling, they shared, "Obviously in the lookbooks it's styled in a quite extreme way, but if you break it down into individual pieces, we've been thinking about merchandising and the customer more than ever before," said Arsenault. "We've seen the team in the studio wearing the pieces differently too, and we've taken that into account. It's a nice challenge to say: 'Okay, we want to make a sweatshirt, but it still has this silhouette or wash or rib detail that makes it feel really Knwls."

#knwls
Reason a million why Rihanna has her own tab on s Reason a million why Rihanna has her own tab on  snobette.com: Her effortless ability to find humor during her J'adore Dior audio rehearsal video. 

Rihanna was appointed as J'Adore Dior fragrance ambassador in 2024, replacing Charlize Theron, who held the role for 20 years. She has a long-standing relationship with the brand, having been named as their first Black brand ambassador in 2015. 

#rihanna
Atlanta-based Pluto and YK Niece released Whim Wha Atlanta-based Pluto and YK Niece released Whim Whamiee single a few weeks ago, and the track is now trending on TikTok as the "Lululemon Song". 

Rapper JT shared that she's hooked on the song, especially the "Lulu" verse.

To witness an athletic apparel brand being name-dropped in hip-hop by emerging women rappers highlights how much women love their fitness/athleisure wear but also the fact that there is a flex that comes with wearing Lululemon in certain circles.

 Male rappers Jbeezy.Lfg and Lil Scoom89
respectively dropped singles titled Lululemon last year referencing women wearing the brand. 

Whim Whamiee by is now streaming on all DSPs. 

Thoughts? 

#lululemon 
#lululemonsong
Alessandro's Michele's latest Valentino runway col Alessandro's Michele's latest Valentino runway collection for fall 2025 featured a  collaboration with  none other than Vans.

Stay tuned for more updates!

#vans
#valentino 
#valentinoxvans
INSTAGRAMFACEBOOKPINTERESTTWITTERYOUTUBE
  • Home
  • About
  • Contact
  • Shop

Copyright © Snobette - Privacy Policy

Asset 1
Asset 1
Asset 1
  • About
  • Contact
  • Privacy Policy
  • Fashion
  • Sneakers
  • Bags
  • Accessories
  • Music
  • Rihanna