Kim Kardashian West with Israeli eyewear label Carolina Lemke have announced plans to create an affordable sunglasses collection with all frames prices at $100 and under. The collection will be titled Kim Kardashian West Collection for Carolina Lemke and will mark the brand’s very splashy, first foray into the U.S. mark.
The effort isn’t a one-off collaboration, but rather a partnership that will include the launch of multiple collections throughout the coming year.
Akin to Rihanna’s recently-revealed Fenty sunglasses, Kardashian says she, too, is ready to leave behind tiny sunglasses and move on to larger frames. In an exchange with Vogue, Kim stated, “I definitely love bigger, mask-like sunglasses, and I still really love sporty sunglasses. Since summer’s coming, when I think about the looks I’m going to put together with all of my bathing suits and my vacation looks, I definitely still see [myself wearing] that sportier, bigger lens.
“We did make a few smaller sunglasses, and there are some really good classics in there. But the bulk of the collection, I would say, is a bit bigger. They took a mold of my face and did these video renderings of what the glasses would look like from all different angles. It’s been a really fun learning experience to see their process from start to finish and to see what they do in the factories.”
As of now, there is no release date yet, but you can sign up at carolinalemke.com to stay on top of info.
Check out a preview of one of the silhouettes below.
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