Understandably, NBA’s All-Star event is very much centered around the alpha, athletic male. Look through the league’s various feeds and it’s all guys, guys and more guys. Behind the scenes at this weekend’s event in Charlotte, however, Nike and Jordan did their part this year to create events meant to speak to female attendees interested in doing more than just cheering.
Nike and Jordan’s efforts started with the proactive approach of inviting/flying out female business leaders and creatives to the event, where they experienced a calendar-filled weekend of meet ups celebrating and empowering women. Some of the attendees were tapped to lead creative activations and/or took part in a day-long series of panels produced by The Female Quotient, a female empowerment organization.
While the reasons for their attendance may have been all business, Nike’s female guests at the event showed up and showed out with ‘fits reflecting a very hot look at the moment, one anchored on performance-themed silhouettes amped up with statement-making luxury accessories.
Below check out some of our favorite version of this look as worn by Alani Figueroa aka Wuzg00d, Melody Ehsani, Kristen Noel Crawley, Aleali May, Rox Brown, Dear Giana, Bianca Pastel, Esperanza Rosas and Natalya Amres.
WuzG00d makes a bold red and black statement in a look by Muse
Melody Ehsani anchors an all-white flight suit with floral Nike Vandal 2K platform sneaker
Kristen Noel Crawley makes a slick statement in a sporty Bordeaux bodysuit centered by a Chanel bag
Aleali May’s rotation for the weekend impressively includes three Js she designed!
Rox Brown shouts out Cher and Dionne in Gucci mules
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Rox Brown shows fashion flexibility with Nike React Element kicks and a white Telfar shopping bag
Dear Giana for NBA All Star Rookie USA fashion show sporting a pair of Air Force 1 kicks she customized
Bianca Pastel pairs a nylon Nike tracksuit featuring paisley detailing with a pair of Air Jordan 11 Concord kicks
Esperanza Rosas sports a nylon Nike track suit with a Prada bag
Natalya Amres in her own custom jumpsuit paired with Air Jordan Jester XX zip-up boots
