Migos rapper Offset‘s solo album finally has a launch date: February 22, 2019. And to guarantee the date rises above the daily din, the rapper’s management team put together a video montage that ends with his wife, Cardi B, giving birth to Kulture, his fourth child. Cardi is shown in the final moments of her delivery, screaming out in pain just before the baby is delivered. In a final shot, Offset has stepped back from his wife’s side and has a dazed look on his face.
Offset ne Kiari Kendrell Cephus has four other children and it appears one of them was also featured in the video, watching him from backstage as he performs.
Offset and Cardi split for a short period, but came back together officially at last night’s (February 10, 2019) Grammy award show, where Offset joined Cardi on stage during her acceptance speech for her best rap album of the year award for her hugely successful Invasion of Privacy.
On December 5, 2018, the day Cardi announced the breakup, she also published the first public image of Kulture. Offset’s father alleged she revealed the baby to sabotage the roll out of Offset’s album, which was going to be accompanied by first-reveal photographs of his daughter.
If you thought anything was sacred when it comes to exploiting an intimate moment to garner attention, Offset just set a new low bar. And yes, Offset is hardly the only creative who’s used a birth to sell something (it’s part of the Kardashian business plan), in this particular instance given Offset’s multiple children and the fact that it’s actually Cardi’s big moment and the baby doesn’t seem to have much to do with his album, the promo seems particularly naked in its ambition to push product.
ALBUM 💽 & DOC 🎥
— QualityControlMusic (@QCTheLabelMusic) February 11, 2019