Chanel and Pharrell have release official campaign images and behind-the-scene video for their upcoming collaborative capsule, a street style-inspired collection of clothing, bags and accessories. Items include a hoodie, long-sleeved t-shirt as well as a white sneaker, loafer, terry cloth bucket hat, tote bag, waist bag, belt and costume jewelry, all of which is detailed with combined Chanel and Pharrell logos.
Tapping into Japanese anime series Akira, the campaign included plenty of motorcycle actions along with a cast including Alton Mason, Anok Yai, Adesuwa Aighewi and Soo Joo Park.
Chanel and Pharrell’s collection will launch in Seoul on March 28, 2019 in collaboration with the opening of the city’s newest Chanel boutique. It will then launch in seleect Chanel shops globally on April 4th.