Adidas and Donald Glover, who performs under the name Childish Gambino. have officially rolled out their collaborative creative platform, an effort that was first announced in September 2018.
Following the reveal of a Nizza silhouette at Coachella last weekend, the German-based today (April 18, 2019) showed two more Glover collaborative silhouettes. All told, the capsule includes three shoes: Nizza, Continental 80 and Lacombe. All three shoes are offered in a tone-on-tone white colorway and feature deconstructed details providing the shoes with a worn-in feel.
Ranging in price from $80-$100, all three silhouettes will launch on April 26, 2019 on adidas.com.
Commenting on the effort Glover stated, “Rich is a concept. With this project, I wanted to encourage people to think about how their stories can be told on their feet. Value isn’t quantified by what you wear, rather the experiences from them. And you make the decision on what works for you, you live through your own lens. The partnership for me is about being able to exemplify what doing your own thing truly looks and feels like.”
Expanding on Glover’s statement, Adidas press describing the shoe states: “Seeking to tell a story through design, the shoes feature a series of deconstructed details, like uneven stitching, inside-out golden eyestays, and a custom three-Stripe mark that evokes hand-painting. Heightening a sense of depth and character, the edges of the canvas are not stitched down, allowing them to fray over time. Further bringing the theme of wear to life, a moth, the symbol of the collaboration, appears on the heel bumpers and insoles of the footwear.
As part of the effort, Adidas and Glover created a series of five
Ibra Ake-directed videos, starring Glover and actress-comedian Mo’Nique. In all the clips, Glover wears well-worn in versions of the Nizza silhouette.
Check out all three silhouettes and the videos spots below.
