New York-based Kith with its Kith Treats restaurant threw down the gauntlet for sugary cereals when it launched in 2015 at the store’s Brooklyn location. Now expanded to a total of eight locations, Kith reaffirms its love of cereal with a collaboration with General Mills-owned Cinnamon Toast Crunch.
Called Cinnamon Toast Kith, the collaborative mix combines three of the brand’s flavors: original cinnamon, Churros and chocolate, resulting in a unique concoction that speaks to Kith Treats where different cereal flavors can be mixed together. The mix is packaged in a box that’s branded with a combined Cinnamon Toast and Kith logo.
Look for the limited edition Cinnamon Toast Kith cereal box to launch on April 27, 2019 at Kith Treats locations in Brooklyn, Manhattan, Miami and Los Angeles.
Only one box will be sold per customer.