London-based Burberry as led by Riccardo Tisci has revealed a monogram-themed campaign starring Gigi Hadid. The campaign was shot by Nick Knight and styled by Katy England.
For the series Hadid is transformed into a girl, boy, lady, and gentleman reflecting “the four distinct characters at the heart of the fashion house,” according to a Burberry press release.
The campaign highlights Burberry’s new Peter-Saville-designed TB monogram, a nod to Burberry’s founder, Thomas Burberry that was revealed in spring 2018.
While the debut version of the monogram was orange, tan, and white, though the campaign images show that the collection has mostly been created in different shades of brown.
Burberry’s monogram collection twill be available to purchase on May 22, 2019.