Kylie Jenner has revealed plans for a Kylie Cosmetics skincare line. Called Kylie Skin, the new line has its own Instagram feed, where ingredients are described as “cruelty free, vegan, gluten free, paraben free, sulfate free and dermatologist tested.”
On her own feed, Jenner wrote, “KYLIE F*CKING SKIN! wow.
skincare and makeup go hand in hand and Kylie Skin was something i dreamt up soon after Kylie Cosmetics. I’ve been working on this for what feels like a lifetime so i can’t believe I’m finally announcing! building my makeup line from the ground up has taught me a lot and I’m so blessed with that knowledge to apply to my brand new company! Birthing a whole new team, manufacturing, fulfillment etc separate from my cosmetics line was challenging but here we are! I got the best of the best for you guys!”
The 21-year-old beauty mogul hasn’t announced what items will be included in the launch, but a video shows her putting on two products, one of which appears to be a tinted moisturizer.
As millennials have begun to age, demand for skincare has expanded and as a result there are multiple brands in addition to Kylie Skin that have signaled plans (including Fenty Beauty) to enter the category in the coming year.
While Jenner hasn’t yet supplied info on offerings or pricing, you can be sure that info will be forthcoming before the line is launch on May 22, 2019 on kylieskin.com..