New York-based Marc Jacobs has announced the launch of THE Marc Jacobs line, an items-oriented sub-brand that takes its DNA from the now dismantled diffusion line Marc by Marc Jacobs.
As to why the label is starting up a diffusion line just five years after shutting another one down, Jacobs told WWD he never agreed with closing Marc by Marc Jacobs in the first place. Jacobs explained, “I never thought the structure was such a bad thing. I’m not going to point fingers or name names. But what we did, and we did very well, especially when it started and it was quote-unquote, unpolluted. Theoretically, I think what we did was always the right thing for this company to be doing.”
The new line includes several categories including THE Clothes, THE Shoes and M•Archives. Similar to Marc by Marc Jacobs, offerings will reflect a schedule of five seasons. The label will also include collaborative efforts, kicking off with efforts with Stutterheim, Sofia, Stutterheim, New York magazine and Stephen Jones among others.
The campaign for THE Marc Jacobs was shot by Hugo Scott and is themed on twins, who include Meerle and Sterre Haket, Shanae and Shanika Mullings, Delcia and Alia Johnson, Lourdes and Abril Ruhstaller, Dylan and Dakota Fairbanks, Sable and Sasha Boykin. Erin and Alyssa Hengesbach and Mannat and Sirat Kaur.
Pricing for the new line ranges from $35 for New York magazine socks up to $1,600 an Italian cashmere and silk hoodie.
The Marc Jacobs line is now available on marcjacobs.com. There are also plans to open a pop-up store in SoHo on June 4, 2019.
Check out some of the campaign images below.