Kanye West often previews shoe models on himself and family members, and it looks like this week it was North West‘s turn to try out a new model.
Spotted on an outing with Kim Kardashian, West’s shoe took design elements from Yeezy’s 500 and 700 models though rather than a nylon upper, the shoe was constructed out of the same EVA foam Crocs use to make its famed clogs.
West taking inspiration from Crocs makes a lot of sense. The brand has been on a rebound as of late as the generation that wore them as children have grown up and are returning to them as adults. It doesn’t hurt that the low-priced, simple foam shoe functions as a punkish push back on endlessly hyped sneakers.
At the same time, Crocs has upped its marketing game and has increased its brand equity through collaborations with labels including Balenciaga, Alife, Christopher Kane and musician Post Malone.
Check out West wearing the shoe below.
