Multi-talented music creative Lizzo (real name Melissa Viviane Jefferson) has been announced as a face of Urban Decay’s “Pretty Different” campaign, which also features Seoul-born pop singer CL (real name Lee Chae-rin) and Columbian reggaeton singer Karol G (real name Carolina Giraldo Navarro), along with actors Ezra Miller and Joey King.
The campaign marks the first beauty campaign for Lizzo, who remarked on Instagram, “Baby’s first makeup campaign, I’m #prettydifferent, I love my wide face, high cheekbones and double chin!”
Commenting on the effort, Urban Decay stated, “Our Urban Decay citizens are dynamic, global voices that stand up for what they believe in. They are the true definition of ‘Pretty Different’ and embody the spirit of Urban Decay. Because being different doesn’t only mean being weird or going against the status quo, it means you being you.”
Check out the debut campaign images for Lizzo, CL and Carol G below.