Nylon has found a financial reprieve with news that Bustle Digital Group has purchased the New York-based publication. According to Variety, the deal will include former Nylon owner, Marc Luzzatto, becoming a BDG minority shareholder.
In a press statement, BDG owner Bryan Goldberg stated, “Nylon’s bold and colorful legacy has developed a cult-like status over the years. We’ve been interested in this property for a long time. We felt it was a natural fit for our portfolio. It’s a model of influential beauty and fashion brands.”
Nylon will be part of a BDG stable of publications that includes Zoe Report, Gawker, Flavorpill Media, Mic, The Outline and Elite Daily. With all publications combined, BDG reaches over 50 million U.S. visitors per month.
Founded in 1999, Nylon two years ago ended its print publication, which NDG plans to bring back for coverage of special events like Coachella.
According to Goldberg, NDG will bring over approximately 25 Nylon staff members, including editor-in-chief Gabrielle Korn, to Bustle’s Manhattan office. BDG will also provide raises to staff and invest in expanding the editorial team.
According to Variety, Nylon’s web traffic has declined by one-third in recent months, declining from 1.4 million visitors in January 2019 to 950,000 in May.