While Juicy Couture made its name as an all-American brand celebrating relaxed glamour, the brand is expanding its horizons through a partnership with London-based apparel and accessories company, The Batra Group. In an effort that includes design input from former Ivy Park designer Amy Gibson, the line will see a relaunch by The Batra Group in Europe in spring ’20.
The Gibson-designed line will of course include Juicy Couture’s signature velour items while mixing in new silhouettes like bodysuits and one-arm tops. The spring ’20 collection will also include a dressier satin grouping.
Check out some looks from the spring ’20 collection below.