Fresh off a Nike shoe collaboration, New York-based IceTees designer Fera Schmidt taps wellness model and influencer Kirsy Lovett for a campaign highlighting the label’s U.S. launch. The campaign follows a presentation held at DUMBO House in Brooklyn during New York Fashion Week.
Photographed by Aren Johnson, the lookbook highlights the brand’s emphasis on over-sized silhouettes with a color palette expertly mixing earth tones with electric fluorescents.
The Bolivian-born Schmidt established IceTees in 2013 as a t-shirt brand, and has since evolved the label into one whose signature look is modern style informed by traditional Bolivian textiles and silhouettes.
Commenting on her label and the campaign, Schmidt explains, “We are all about empowering our community and the creatives who have helped us flourish as a brand. Collaborating and giving back to those that have helped you along the way is part of our identity.”
Check out IceTees fall campaign below.
