• Skip to primary navigation
  • Skip to main content
Subscribe
  • Fashion
  • Sneakers
  • Bags
  • Accessories
  • Music
  • Rihanna
  • Follow
    • INSTAGRAM
    • FACEBOOK
    • PINTEREST
    • TWITTER
    • YOUTUBE
News September 28, 2019
By Snobette
SHARE THIS ARTICLE
Share Tweet Pin Linkedln Email Reddit
News

Off-White’s Licensing Deal With Farfetch Runs Through At Least 2026

farfetch-off-white-contract

September 28, 2019. Leave a Comment

Online retailer Farfetch surprised investors and not in a good way when it announced the purchase of Milan-based New Guards Group for $675 million during its August 2019 earnings announcement. The unanticipated purchase signaling a sharp change in business strategy combined with disappointing earnings results caused Farfetch’s stock to plummet 45 percent on the day of the announcement.

Among the brands under the New Guards Group umbrella, Off-White easily stands out as the crown jewel. However, at the time of Farfetch’s announcement, very little information was provided on the length of New Guards Groups contract with Off-White. While the label has been produced by New Guards Group since 2015, Virgil Abloh retains control of the label and licenses the label’s trademarks.

Providing some relief to nervous investors, it turns out Off-White’s licensing agreement with New Guards Group is a long term one. According to Business of Fashion, Abloh’s contract with New Guards Group runs through 2035 and cannot be renegotiated or terminated until 2026.

Farfetch plans to hit the ground running with plans in the months ahead to relaunch the Off-White online store, building it out on its own platform.

Despite the reassuring news, Farfetch’s has had a rough ride on Wall Street since going public in September of last year. After an exuberant opening day with the stock price hitting $27, shares now sit at a dismal $8.50.

Off-White didn’t respond to requests for comment though at the time of the acquisition, a label rep stated, “The New Guards Group transaction with Farfetch will not affect Off-White day-to-day operations as the New Guards Group team will become part of Farfetch. We look forward to our ongoing work together.”

News Retail Farfetch New Guards Group Off-White Virgil Abloh

What To Read Next

Read More
Sneakers

Martine Rose Unveils New Nike Shox MR4 During Her Spring’26 Runway Show

London-based designer Martine Rose debuted a fresh white Nike Shox MR4 during her spring 2026 runway show.Setting the

Read More ...
by Samia Grand Pierre on June 15, 2025
SHARE
Read More
News

Donatella Versace Steps Down As Versace Creative Director

After 27 years leading the house her brother founded in 1978, Donatella Versace steps into a new role

Read More ...
by Samia Grand Pierre on March 13, 2025
SHARE
Read More
News

SneakersNStuff Saved From Bankruptcy With New Investor

In news reported by Sneaker Freaker Stockholm-based Sneakersnstuff sneaker retailer has been saved from bankruptcy, with investment firm

Read More ...
by Samia Grand Pierre on February 28, 2025
SHARE
Puma and New York-based fashion brand LaQuan Smith Puma and New York-based fashion brand LaQuan Smith are back with their second collaboration, this time inspired by the glitz and grit of the boxing ring. 

The campaign stars Ming Lee Simmons, dressed in satin-finished boxing shorts, cropped jackets, and tear-away pants with luxe details.

The capsule also includes two Speedcat silhouettes, including the Speedcat Mid, a high-ankle boxing sneaker. 

Priced between $80-$100, the Puma x LaQuan Smith collection launches on March 15 on puma.com, the Puma NYC and Las Vegas flagship stores, and select retailers including Foot Locker and Shoe Palace.
Artist Sue Tsai brought her signature whimsical de Artist Sue Tsai brought her signature whimsical designs to a capsule collection of earrings in collaboration with New York jeweler Greg Yüna. The statement earrings are now on display at Greg Yüna's Soho boutique and  now available on gregyuna.com.

The pair previously dropped a perfect match necklace set in 2021 that was 🔥. 

#gregyuna
#suetsai
For fall winter 2025 KNWLS opted to forego a runwa For fall winter 2025 KNWLS opted to forego a runway show and present their collection in a styled lookbook.

Taking inspiration from a feminine Y2K aesthetic, the collection embodies designers Charlotte Knowles and Alexandre Arsenault’s ability to balance sexy and cool. 

In an interview with Vogue, the pair shared that they are currently working on a new design director role in Europe and have several other projects in the pipeline, including another denim project, a collaboration with a jewelry brand, and a menswear capsule for an e-commerce site.

Commenting on the lookbook styling, they shared, "Obviously in the lookbooks it's styled in a quite extreme way, but if you break it down into individual pieces, we've been thinking about merchandising and the customer more than ever before," said Arsenault. "We've seen the team in the studio wearing the pieces differently too, and we've taken that into account. It's a nice challenge to say: 'Okay, we want to make a sweatshirt, but it still has this silhouette or wash or rib detail that makes it feel really Knwls."

#knwls
Reason a million why Rihanna has her own tab on s Reason a million why Rihanna has her own tab on  snobette.com: Her effortless ability to find humor during her J'adore Dior audio rehearsal video. 

Rihanna was appointed as J'Adore Dior fragrance ambassador in 2024, replacing Charlize Theron, who held the role for 20 years. She has a long-standing relationship with the brand, having been named as their first Black brand ambassador in 2015. 

#rihanna
Atlanta-based Pluto and YK Niece released Whim Wha Atlanta-based Pluto and YK Niece released Whim Whamiee single a few weeks ago, and the track is now trending on TikTok as the "Lululemon Song". 

Rapper JT shared that she's hooked on the song, especially the "Lulu" verse.

To witness an athletic apparel brand being name-dropped in hip-hop by emerging women rappers highlights how much women love their fitness/athleisure wear but also the fact that there is a flex that comes with wearing Lululemon in certain circles.

 Male rappers Jbeezy.Lfg and Lil Scoom89
respectively dropped singles titled Lululemon last year referencing women wearing the brand. 

Whim Whamiee by is now streaming on all DSPs. 

Thoughts? 

#lululemon 
#lululemonsong
Alessandro's Michele's latest Valentino runway col Alessandro's Michele's latest Valentino runway collection for fall 2025 featured a  collaboration with  none other than Vans.

Stay tuned for more updates!

#vans
#valentino 
#valentinoxvans
INSTAGRAMFACEBOOKPINTERESTTWITTERYOUTUBE
  • Home
  • About
  • Contact
  • Shop

Copyright © Snobette - Privacy Policy

Asset 1
Asset 1
Asset 1
  • About
  • Contact
  • Privacy Policy
  • Fashion
  • Sneakers
  • Bags
  • Accessories
  • Music
  • Rihanna