New Guards Group Archives

Peggy Gou Ultimate Summer 2023 Style Guide

Is there's a word to describe DJ and producer Peggy Gou's style it's ease. She can go from

by Lois Sakany on August 20, 2023

Italian label County of Milan as lead by Marcelo Burlon commemorated the label's 10th year anniversary with a

by Snobette on June 21, 2022

Authentic Brands Group (ABG) has announced it will partner with Farfetch-owned New Guards Group on Reebok's premium collaborations

by Snobette on February 23, 2022

Music and fashion creative Virgil Abloh has died at the age of 41 following a two-year battle with

by Snobette on November 29, 2021

French luxury house LVMH today announced it will increase its stake in ownership of designer Virgil Abloh's label

by Snobette on July 20, 2021

PVH Corp.-owned Calvin Klein and New York-based designer Heron Preston have announced plans for a collaborative capsule. Titled

by Snobette on April 7, 2021

New York-based Opening Ceremony announced today (January 14, 2019) it will shutter all four of its retail locations

by Snobette on January 14, 2020

New York-based retailer Opening Ceremony has been sold to U.K. online retailer Farfetch's New Guard's Group (NGG), a

by Snobette on January 13, 2020

Online retailer Farfetch surprised investors and not in a good way when it announced the purchase of Milan-based

by Snobette on September 28, 2019