Earthy shoe brand Birkenstock is extending the concept of self care built into its shoes with the launch of a skincare line. In keeping with the material lining its famed shoes, the line’s key ingredient is cork extract, which it thought to stimulate cell renewal and strengthens the skin’s protective barrier
Simply called Birkenstock Natural Skin Care, the debut line includes a foot specific cream, balm and oil, as well as items for the face including an exfoliating cream, cleansing gel, cleansing milk and toner. Offerings are vegan, paragon and cruelty free and are packaged in grey containers detailed with either a cork top or base.
In a press statement, Birkenstock brand president Louise Caldwell stated, “For 240 years, Birkenstock has been providing wellness solutions to their loyal customers. Newly discovered skin-nourishing cork extracts have led Birkenstock to develop a line of natural skin care that extends the benefits of cork from head to toe.”
Priced from 36-$100, the line is available to purchase now on birkenstock.com.