Korean-based Fila makes a big splash in the music world with news on Monday (September 30, 2019) that it’s signed BTS as global brand ambassadors. BTS, A K-pop group with a strong international following has seven members: V, Jungkook, RM, Jin, Suga, J-Hope and Jimin.
“BTS’s passion, positivity and genuine communication with fans are qualities that align with Fila. Their energetic and unique personalities also make them an optimal fit as brand ambassadors,” Fila said in a release. “We look forward to creating a meaningful synergy between two global brands.”
As Fila’s new global brand ambassadors, BTS will appear in a global ad campaign set to release in early 2020. Throughout the partnership, Fila will actively engage consumers and BTS fans in a variety of ways, combining its unique brand identity and BTS’s iconic personality.