Titled “Come As You Are RSVP,” the campaign was directed by Harmony Korine with creative direction by Alessandro Michele and art direction by Christopher Simmonds. Campaign images and video feature the all-smiles 39-year-old rapper living the good life. The effort also includes Sienna Miller and Iggy Pop.
Hinting at the campaign, Gucci and his wife, Keyshia Kaoir Davis, were spotted sitting front row at the Milan-based luxury label’s spring ’20 runway presentation.
In additional Gucci Mane news, the rapper is set to drop his next album titled WOPTOBER 2 on October 17, 2019.
Check out the campaign images below.