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Campaign January 12, 2020
By Snobette
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Campaign

Jennifer Lopez Announced As Face Of Versace’s Spring 2020 Campaign

jennifer-lopez-campaign-spring-2020

January 12, 2020. Leave a Comment

Singer/dancer Jennifer Lopez follows up on her splashy appearance on Versace’s spring 2020 runway with news she is the face of the Italian label’s spring 2020 campaign.

On social media, Lopez wrote, “I am so excited I can finally reveal that I am the face of the #VersaceSS20 campaign! ✨ Thank you to @Donatella_Versace and everyone at @Versace for your vision and collaboration.

In the midst of rehearsing for Super Bowl LIV (where we’re guessing her costume will be designed by Versace), Lopez was also recently announced as the face of Coach‘s spring 2020 campaign.

Shot by Mert and and Marcus (Mert Alaş and Marcus Piggott), the Versace campaign includes images of Lopez wearing the green junlge print dress she closed the label’s runway with. While not an exact copy, the dress pays homage to the low-cut-to-the-extreme dress she wore to the 2000 Grammy Awards.

According to Google, the search for information on Lopez’s Grammy dress cause such a stir on the company’s search engine, it inspired the company to add an image search capability, now known as Google Image.

Check out the Versace’s ad images featuring Lopez below.

View this post on Instagram

I am so excited I can finally reveal that I am the face of the #VersaceSS20 campaign! ✨ Thank you to @Donatella_Versace and everyone at @Versace for your vision and collaboration. ✨ ✨ Photo: @mertalas & @macpiggott

A post shared by Jennifer Lopez (@jlo) on Jan 11, 2020 at 10:09am PST

Campaign News Donatella Versace Jennifer Lopez Marcus Piggott Mert Alas Mert and Marcus Versace

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