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News January 13, 2020
By Snobette
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News

Opening Ceremony’s Intellectual Property Is Sold To Farfetch’s New Guard’s Group

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January 13, 2020. 1 Comment

New York-based retailer Opening Ceremony has been sold to U.K. online retailer Farfetch‘s New Guard’s Group (NGG), a Milan-based holding company that owns the rights to production of Off-White, Palm Angels, Heron Preston and more.

According to Business of Fashion, NGG has acquired the Opening Ceremony and trademark and intellectual property with plans to take over production of the retailer’s in-house line.

Humberto Leon and Carol Lim, who launched the store in 2002, will remain co-creative directors of the brand, with a focus on collaborations and the in-house label.

As part of the deal, production of Opening Ceremony’s in-house will move to Milan. As well, Opening Ceremony’s website will be relaunched on Farfetch’s platform and the company will open a showroom in Paris. Opening Ceremony’s in-house label is responsible for 25 percent of the company’s annual revenue and the goal is to significantly expand that percentage.

At the same time, Leon and Lim will continue their roles as owner of Opening Ceremony’s four retail stores, which include the original Howard Street location in Manhattan, a shop located inside Ace Hotel New York, plus a location on La Cienega Boulevard in Los Angeles and on Omotesando in Tokyo.

Leon and Lim appear to be pulling back from an all-consuming presence in the fashion industry with news of the OC sale following their announcement in June of 2019 that they were stepping down from their role as Kenzo creative directors.

News Retail Carol Lim Heron Preston Humberto Leon New Guards Group Off-White Opening Ceremony

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Louis Vuitton has announced plans for a Brooklyn e Louis Vuitton has announced plans for a Brooklyn exhibition ft all 47 Nike Air Force 1 sneakers designed by Virgil Abloh for the label’s spring ‘22 collection. 

The event will take place May 21-31 at Greenpoint Terminal Warehouse in Brooklyn. The opening night party on May 20th will include a performance by 21 Savage and a DJ set by Jamie xx.
From platforms to flatforms, courtesy of Shein! 🫠🫠🫠

🎥 TikTok: eacarrasco
A first look at the highly anticipated Nike x Jacq A first look at the highly anticipated Nike x Jacquemus women's collection.

Inspired by designer Simon Porte Jacquemus own collection of vintage #NikeACG sneakers, the 15-piece collection will include apparel, accessories and sneakers.

Look for the capsule to drop on June 28th on jacquemus.com.

📸Pablo Di Prima

#nikexjacquemus #jacquemus
Stunning #DojaCat in a #Schiaparelli gown accesori Stunning #DojaCat in a #Schiaparelli gown accesorized with #Bijules rings. She was styled by Brett Alan Nelson for the Billboard Music Awards.

Doja Cat was awarded Billboard's top r&b artist.

📸@Jpwphoto
In the Snobette universe, style is meant to be exp In the Snobette universe, style is meant to be expressed freely with no rules.We even believe it's perfectly okay to mix atheletic brands. Nike apparel and Adidas shoes are okay! #Isaidwhatisaid don't @ us 😆.

Digital magazine "Pure Wow" tried to create rules on how to wear sneakers.

What do you all think?
Disney+ has debuted "Sneakerella," a sneaker-theme Disney+ has debuted "Sneakerella," a sneaker-themed remake of Cinderall, directed by Elizabeth Allen Rosenbaum. 

The plot is centered on a boy named El (Chosen Jacobs) who works in his deceased mother's sneaker store, Laces. Lordered over by his evil stepfather and stepbrothers, with help from a fairy stepfather he manages to attend a fundraiser wearing a pair of kicks he designed. At the gala, has a chance meeting with Kira King (Lexi Underwood), the daughter of basketball star and sneaker tycoon Darius King. With time running out on the magic spell, he leaves behind one of his sneakers.

Kinda cute!
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