• Skip to primary navigation
  • Skip to main content
Subscribe
  • Fashion
  • Sneakers
  • Bags
  • Accessories
  • Music
  • Rihanna
  • Follow
    • INSTAGRAM
    • FACEBOOK
    • PINTEREST
    • TWITTER
    • YOUTUBE
  • Store
Campaign

Balenciaga Releases Very Stressful Summer 2020 Ad Campaign

balenciaga-summer-2020-video-ad-campaign

February 20, 2020. Leave a Comment

French label Balenciaga takes a novel approach with a summer 2020 campaign visual, which is as fascinating as it is stressful.

Directed by American artist Will Benedict with music by Detroit-based experimental music group Wolf Eyes, the visual takes inspiration from cable news broadcasts as viewed through a dystopian lens replete with soulless anchors and crawling tickers covering high stress topics.

Headline news stories include “Planets Realign” “No More Traffic Jams!” “Where Is All The Water Going?” and “Pedestrians Are Back.” Meanwhile the news ticker is full of oft-repeated and empty statements like “It’s always fashion week somewhere” and “Cats can’t taste sweetness.”

Of course the anchors are wearing Balenciaga’s summer 2020 collection, as are the pedestrians and people involved in on the street reporter interviews.

And while it’s dark and barely watchable, it further elevates Balenciaga designer Demna Gvasalia’s reputation as a creative willing to lead by dipping his toes into sometimes unpalatable-feeling design waters.

Check out Balenciaga’s summer 2020 campaign below.

Campaign Fashion Balenciaga

Big News!! Foot Locker appoints Melody Ehsani as c Big News!! Foot Locker appoints Melody Ehsani as creative director of its women’s department.

Reflecting on the new role, Ehsani told Vogue, “I wanted to select the photographers and stylists, and onboard other women. If I have power, I can hold the company accountable for its supply chain and look out for other women. 

"For Foot Locker to dedicate this much energy and money to women tells me that it’s not just lip service or another influencer program.”

Congratulations Melody💜💜💜
Aimé Leon Dore celebrates an eclectic mix of cre Aimé Leon Dore celebrates an eclectic mix of creatives for its spring 2021 campaign.
Hood by Air announces return to ready-to-wear coll Hood by Air announces return to ready-to-wear collections with "Prologue" campaign starring Naomi Campbell as shot by Luis Alberto Rodriguez.
Conceptual artist Lorraine O’Grady as featured i Conceptual artist Lorraine O’Grady as featured in New York as photographed by the awesome @hassanhajjaj_larache.

In the profile, the 86-year old O’Grady, who started her art career at age 42, shared her wisdom on the differences among us. 

O'Grady noted, "Look, I’m not somebody who tries to say we’re all the same. The differences are real. The problem isn’t the differences. The problem is the hierarchization of the differences.”

Happy #womenshistorymonth 🌹
Sacai x KAWS men's and women's collab, launching J Sacai x KAWS men's and women's collab, launching July 2021.

The effort also includes a Nike x Sacai x KAWS Blazer sneaker.
Netflix's Ginny & Georgia: yes, no or hate watch? Netflix's Ginny & Georgia: yes, no or hate watch?
INSTAGRAMFACEBOOKPINTERESTTWITTERYOUTUBE
  • Home
  • About
  • Contact
  • Shop

Copyright © Snobette - Privacy Policy

Asset 1
Asset 1
  • About
  • Contact
  • Privacy Policy
  • Fashion
  • Sneakers
  • Bags
  • Accessories
  • Music
  • Rihanna