Business mogul Kim Kardashian made a New York Fashion Week statement today with a SKIMS presentation today (February 6, 2020) celebrating the brand’s debut at Nordstrom in Manhattan. Kardashian opened the event to the public with an announcement on Twitter that lead to lines around the block of the 57th Street store.
Models of all sizes wore nude-colored garments in an array of shades, styled with matching black bob wigs by hair stylist Joey George.
With a presentation themed on movement, formation and monochromatic-colored garments ranging from beige to brown, the performance-art-esque presentation were styled by Vanessa Beecroft who also styled Kanye West‘s Influential Yeezy fashion shows.
In an interview with Nordstrom about the decision to launch SKIMS, Kardashian explained, “I have always loved wearing shapewear but realized there was a lack of options when I couldn’t find anything that really worked for me. Pieces were either too thick, too loose, too tight, didn’t have the right support or just didn’t mold to my body the way I wanted them to. I began to experiment on my own by constructing pieces made from other garments and I would cut a leg or even dye fabric to get the right shade. SKIMS has really been in the making for over a decade.”
SKIMS is now available at nordstrom.com and is also carried at select Nordstrom stores.
Check out some images form the presentation below.
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Wow! Thank you to everyone who showed up to @Nordstrom for the launch of @skims today in store and online! The success of the products and the brand is because of you – and my team and I are so incredibly grateful. Our @skims Solutionwear, Fits Everybody bra and underwear collection, boob tape, nipple covers and waist trainers are now officially available at select stores across the US and at Nordstrom.com. We will be adding more stores and new products each month so be sure to follow @skims for all updates – you won’t want to miss out. When shopping @skims at @nordstrom be sure to share photos and your experience with us online. We will repost all of the best content. Thank you again!!! #skimsnordstrom🙏🏽💕