South African designer Thebe Magugu showed his debut collection on Tuesday (February 25, 2020), a fall 2020 collection shown during Paris Fashion Week. All eyes were on Magugu as the winner of LVMH Prize‘s 2019 award, which established him as the first designer from an African country to win the recognition.
Titled, “Ipopeng Ext,” named after a neighborhood in Magugu’s home city, Kimberley, South Africa, the showed was staged as a photography exhibition in the basement of the Palais de Tokyo. Images were photographed by Kristen Lee-Moolman while looks were styled by Ibrahim Kamara.
Commenting on the presentation, Magugu stated, “This project, which takes its name from the township I was born in, is a look at the incredible people and places who inspire the work I do. Ipopeng’s histories and people remain unwritten and overlooked. The disavowal of everyday township lives, of powerful personal stories and of extraordinary achievements reflects this ongoing dismissal both in South Africa and the world.
“This makes Ipopeng Ext. urgent, substantial and deeply political. The fashioned photographs script the stories of the landscape, the people, their faces, experiences and lives lived, and the faith and community that holds them together.”
The unique presentation was staged using striking, large-scale portraits in a room with seated mannequins adorned with African masks. As celebration his hometown of Kimberly South Africa, Magugu’s collection sets the tone for greater representation of African designers and production for the continent.
Magugu’s designs are now available of LVMH’s newly launched 24 Sèvres shopping platform.
Enjoy a look at the collection and presentation below.
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Following Nigerian label #kennethize’s @parisfashionweek debut, South African designer @ThebeMagugu unveiled his #AW2020 collection at a presentation in Paris yesterday. Hosted at the #PalaisdeTokyo, Magugu presented #IPOPENGEXT—or “beautify yourself”—to honor his hometown in Kimberly, South Africa. An ode to his “earliest and most poignant references,” the collection, displayed by mannequins adorned in Ipopeng-inspired masks, was perhaps Magugu’s thoughtful and elevated yet—a result of a the 12-month span since he won the 2019 @lvmhprize. Turnout for fashion’s new golden boy saw the likes of @suzymenkesvogue, @lejenke, and @susiebubble amongst a host of @LVMH executives, but the focus wasn’t purely on the sartorial. Mimicking an art exhibition, the set-up was said to be almost cinematic in mood; a dimly lit room (punctuated by enlarged images and projections of his work) took the emphasis off the clothes themselves and put a pointed focus on the brand’s politically-driven ethos. 📸: @thefashionagent, @annettepringlekoelsch, @10magazine . . . industrieafrica #africanfashion #madeinafrica #africandesigners #africanphotography #africanphotographer #africanfashionbrands #africanmodels #africanheritage #africayourtimeisnow #thistimeforafrica #madeinafrica #panafricanfashion #africaunfolding #kennethize #thebemagugu #pfw2020 #parisfashionweek #lvmhprize #lvmhprize2020