While a unisex approach has become the norm among streetwear and athletic brands, Converse puts a name on the concept with SHAPES, a collection of apparel described as “genderless.”
Taking inspiration from the Chuck Taylor’s status as “an inclusive and unisex shoe,” the company has created three apparel collections inspired by the same ethos.
According to Converse press, “Converse SHAPES is a new type of apparel essential. The collection is not designed for gender, but instead for body shape, created from the belief that size is a reference point, not an identity.”
Jonathan Tappan, Converse’s vice president of global apparel added, “When starting design from a non-traditional place, there are endless opportunities to reimagine everything from construction to sizing to materials. SHAPES is the perfect example of how to meet the consumer in their element. By bringing functionality, inclusivity and comfort to everyday clothes, we believe we can really change the game.”
Made from 50 percent recycled cotton and 50 percent virgin cotton, SHAPES features five core pieces, offered in just four sizes, a pared down version of the approximately 14 sizes usually offered across men and women’s lines.
Following the launch of the debut collection in summer 2020, Converse will follow up in fall 2020 with the skateboard-rooted Utility Fleece collection and the basketball-inspired Court Ready offerings in spring 2021.