Powerhouse duo Kim Kardashian West and Kris Jenner have joined forces to create their first KKW Fragrance. Inspired by the unconditional love mothers and daughters have for each other, the KKW x KRIS fragrance is describes as “a woody, white floral fragrance with the freshness of freesia, creamy white gardenia and tuberose at the heart.”
Working off of the neutral color palette of her Los Angeles home, the five-sided, pale quartz pink bottle is detailed with a raised relief of a mother and daughter embracing each other.
In an effort to support families affected by the pandemic, Kardashian-West is donating 20 percent of profits from all KKW Fragrance sales from April 15th through May 5th. Money will be donated to Blessings in a Backpack, an organization that provides food on the weekends for children across America who might otherwise go hungry.
The perfume is priced at $40 and it’s set to release April 15th at 12:00 PM PST on kkwfragrance.com.
