• Skip to primary navigation
  • Skip to main content
Subscribe
  • Fashion
  • Sneakers
  • Bags
  • Accessories
  • Music
  • Rihanna
  • Follow
    • INSTAGRAM
    • FACEBOOK
    • PINTEREST
    • TWITTER
    • YOUTUBE
News June 26, 2020
By Snobette
SHARE THIS ARTICLE
Share Tweet Pin Linkedln Email Reddit
News

Kanye West’s Yeezy Label And Gap Announce Plan For Multi-Year Partnership

kanye-west

June 26, 2020. 5 Comments

U.S. retailer Gap has announced plans for a 10-year partnership with Kanye West‘s Yeezy label. The multi-year deal was signed on Thursday (June 25, 2020) and will include apparel for men, women and children. The Yeezy Gap line will be available in physical store and online starting in 2021.

This partnership is described as a full circle moment for West who worked in a Gap store as a teen growing up in Chicago.

“We are excited to welcome Kanye back to the Gap family as a creative visionary, building on the aesthetic and success of his Yeezy brand and together defining a next-level retail partnership,” said Mark Breitbard, global head of Gap Brand.

West has had his eye on Gap for quite some time. In 2015, he told Style, “I’d like to be the Steve Jobs of the Gap. I’m not talking about a capsule. I’m talking about full Hedi Slimane creative control of the Gap.”

Creative direction will be lead by designer Mowalola designer Mowalola Ogunlesi with a focus on delivering modern, elevated basics for men, women and kids at accessible price points. Additionally, West’s design vision will extend to unique Yeezy Gap expressions in Gap stores and digital channels over time.

Kanye West maintains sole ownership of the Yeezy brand which was recently valued at $2.9 billion in April 2020. While Yeezy has a multi-year partnership with Adidas, the agreement doesn’t include apparel.

The Gap and Yeezy contracts builds in performance metrics, allowing for additional royalties and potential equity related to sales achievement.

Image above Liam Goodner for Shutterstock.

Check out the official Yeezy Gap logo below.

#WESTDAYEVER pic.twitter.com/ASMwbx7T2o

— ye (@kanyewest) June 26, 2020

YEEZY X GAP pic.twitter.com/wGPYuy6kl7

— Kim Kardashian West (@KimKardashian) June 26, 2020

News Fashion Kanye West Mowalola Mowalola Ogunlesi The Gap

What To Read Next

Read More
Sneakers

Martine Rose Unveils New Nike Shox MR4 During Her Spring’26 Runway Show

London-based designer Martine Rose debuted a fresh white Nike Shox MR4 during her spring 2026 runway show.Setting the

Read More ...
by Samia Grand Pierre on June 15, 2025
SHARE
Read More
News

Donatella Versace Steps Down As Versace Creative Director

After 27 years leading the house her brother founded in 1978, Donatella Versace steps into a new role

Read More ...
by Samia Grand Pierre on March 13, 2025
SHARE
Read More
News

SneakersNStuff Saved From Bankruptcy With New Investor

In news reported by Sneaker Freaker Stockholm-based Sneakersnstuff sneaker retailer has been saved from bankruptcy, with investment firm

Read More ...
by Samia Grand Pierre on February 28, 2025
SHARE
Puma and New York-based fashion brand LaQuan Smith Puma and New York-based fashion brand LaQuan Smith are back with their second collaboration, this time inspired by the glitz and grit of the boxing ring. 

The campaign stars Ming Lee Simmons, dressed in satin-finished boxing shorts, cropped jackets, and tear-away pants with luxe details.

The capsule also includes two Speedcat silhouettes, including the Speedcat Mid, a high-ankle boxing sneaker. 

Priced between $80-$100, the Puma x LaQuan Smith collection launches on March 15 on puma.com, the Puma NYC and Las Vegas flagship stores, and select retailers including Foot Locker and Shoe Palace.
Artist Sue Tsai brought her signature whimsical de Artist Sue Tsai brought her signature whimsical designs to a capsule collection of earrings in collaboration with New York jeweler Greg Yüna. The statement earrings are now on display at Greg Yüna's Soho boutique and  now available on gregyuna.com.

The pair previously dropped a perfect match necklace set in 2021 that was 🔥. 

#gregyuna
#suetsai
For fall winter 2025 KNWLS opted to forego a runwa For fall winter 2025 KNWLS opted to forego a runway show and present their collection in a styled lookbook.

Taking inspiration from a feminine Y2K aesthetic, the collection embodies designers Charlotte Knowles and Alexandre Arsenault’s ability to balance sexy and cool. 

In an interview with Vogue, the pair shared that they are currently working on a new design director role in Europe and have several other projects in the pipeline, including another denim project, a collaboration with a jewelry brand, and a menswear capsule for an e-commerce site.

Commenting on the lookbook styling, they shared, "Obviously in the lookbooks it's styled in a quite extreme way, but if you break it down into individual pieces, we've been thinking about merchandising and the customer more than ever before," said Arsenault. "We've seen the team in the studio wearing the pieces differently too, and we've taken that into account. It's a nice challenge to say: 'Okay, we want to make a sweatshirt, but it still has this silhouette or wash or rib detail that makes it feel really Knwls."

#knwls
Reason a million why Rihanna has her own tab on s Reason a million why Rihanna has her own tab on  snobette.com: Her effortless ability to find humor during her J'adore Dior audio rehearsal video. 

Rihanna was appointed as J'Adore Dior fragrance ambassador in 2024, replacing Charlize Theron, who held the role for 20 years. She has a long-standing relationship with the brand, having been named as their first Black brand ambassador in 2015. 

#rihanna
Atlanta-based Pluto and YK Niece released Whim Wha Atlanta-based Pluto and YK Niece released Whim Whamiee single a few weeks ago, and the track is now trending on TikTok as the "Lululemon Song". 

Rapper JT shared that she's hooked on the song, especially the "Lulu" verse.

To witness an athletic apparel brand being name-dropped in hip-hop by emerging women rappers highlights how much women love their fitness/athleisure wear but also the fact that there is a flex that comes with wearing Lululemon in certain circles.

 Male rappers Jbeezy.Lfg and Lil Scoom89
respectively dropped singles titled Lululemon last year referencing women wearing the brand. 

Whim Whamiee by is now streaming on all DSPs. 

Thoughts? 

#lululemon 
#lululemonsong
Alessandro's Michele's latest Valentino runway col Alessandro's Michele's latest Valentino runway collection for fall 2025 featured a  collaboration with  none other than Vans.

Stay tuned for more updates!

#vans
#valentino 
#valentinoxvans
INSTAGRAMFACEBOOKPINTERESTTWITTERYOUTUBE
  • Home
  • About
  • Contact
  • Shop

Copyright © Snobette - Privacy Policy

Asset 1
Asset 1
Asset 1
  • About
  • Contact
  • Privacy Policy
  • Fashion
  • Sneakers
  • Bags
  • Accessories
  • Music
  • Rihanna