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News June 26, 2020
By Snobette
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News

Kanye West’s Yeezy Label And Gap Announce Plan For Multi-Year Partnership

kanye-west

June 26, 2020. 5 Comments

U.S. retailer Gap has announced plans for a 10-year partnership with Kanye West‘s Yeezy label. The multi-year deal was signed on Thursday (June 25, 2020) and will include apparel for men, women and children. The Yeezy Gap line will be available in physical store and online starting in 2021.

This partnership is described as a full circle moment for West who worked in a Gap store as a teen growing up in Chicago.

“We are excited to welcome Kanye back to the Gap family as a creative visionary, building on the aesthetic and success of his Yeezy brand and together defining a next-level retail partnership,” said Mark Breitbard, global head of Gap Brand.

West has had his eye on Gap for quite some time. In 2015, he told Style, “I’d like to be the Steve Jobs of the Gap. I’m not talking about a capsule. I’m talking about full Hedi Slimane creative control of the Gap.”

Creative direction will be lead by designer Mowalola designer Mowalola Ogunlesi with a focus on delivering modern, elevated basics for men, women and kids at accessible price points. Additionally, West’s design vision will extend to unique Yeezy Gap expressions in Gap stores and digital channels over time.

Kanye West maintains sole ownership of the Yeezy brand which was recently valued at $2.9 billion in April 2020. While Yeezy has a multi-year partnership with Adidas, the agreement doesn’t include apparel.

The Gap and Yeezy contracts builds in performance metrics, allowing for additional royalties and potential equity related to sales achievement.

Image above Liam Goodner for Shutterstock.

Check out the official Yeezy Gap logo below.

#WESTDAYEVER pic.twitter.com/ASMwbx7T2o

— ye (@kanyewest) June 26, 2020

YEEZY X GAP pic.twitter.com/wGPYuy6kl7

— Kim Kardashian West (@KimKardashian) June 26, 2020

Fashion News Kanye West Mowalola Mowalola Ogunlesi The Gap

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Interesting comments from JT who talked about wear Interesting comments from JT who talked about wearing more than just "spandex and shark boots," and having "pieces for days." 

She said until she developed "range," she didn't hear from any brands other than Fashion Nova."

To her point, JT is fresh off of a stunning campaign for Beats by Dre x Mowalola.
Fall textures for #Yaito's upcoming bag dropping t Fall textures for #Yaito's upcoming bag dropping this Friday September, 22nd at 12pm EST on carltonyaito.com.
Timberland x #NinaChanelAbney's collaboration drop Timberland x #NinaChanelAbney's collaboration dropped earlier this week, featuring apparel and two boot silhouettes: the '78 hiker and the 6-inch wheat remixed with a leather overlay.

The cardigan above is the piece! 

Available on timberland.com.
UPDATE: Lil' Kim responds to photog Keith Major, w UPDATE: Lil' Kim responds to photog Keith Major, who said she had final say over retouching, claiming she didn't approve the photo that was used. 

Lil' Kim also reposted a comment by her social media manager who said the exposure on the photo set was too low to salvage and that Ebony's retoucher edited the photo.

Check on the slide to see Kim's approved cover image.
Veteran photographer Keith Major responds to compl Veteran photographer Keith Major responds to complaints about Lil Kim's heavily photoshopped cover for Ebony magazine, noting she had final say on retouching. Major photographed Kim's cover and has been the photo director for Ebony, though he took to Ig Stories today to note that his role with the pub ended recently.
It's a family photo! #Rihanna and #AsapRocky intro It's a family photo! #Rihanna and #AsapRocky introduce their sons Rza and  Riot Rose to the world with an editorial shot by Diggzy for Shuttershock.
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