In the midst of an ongoing weighty news feed, Oslo, Norway-based student Salma Noor was inspired to design a more inclusive version of the future as realized through a Vogue cover. Using a shot photographed by Instagram user @culvin, Moor created a cover image shot against a white brick wall with a subhead reading: “Being black is not a crime.”
In the days to follow Noor’s post, the #VogueChallenge hashtag was born with multiple creatives lighting up social media timelines with uniquely creative versions of Vogue‘s storied cover with some of them impressive enough to be reposted by Vogue Arabia and British Vogue.
When asked what inspired Noor to make her cover, she told us, “I did the challenge because I was inspired by Vogue and I want to be a model one day. I want to show that black young girls are beautiful no matter what.
“I actually made it for the Black Lives Matter movement just for fun and all of a sudden it went viral. Also, there’s not that many black hijabis on covers to that’s why I want to make a change in the fashion and modeling industry.”
Above and beyond the statement made by the challenge through frequent use of black and brown subjects, who are all too often excluded from Vogue covers, photographers, models, makeup artists, graphic artists and more have showcased covers artfully bending the magazine’s often overly formulaic rules on lighting, poses and group shots.
All told, the explosion of new ideas around the Vogue cover is a beautiful affirmation of how critical it is to have a truly diverse selection of people sitting at decision-making tables.
Check out Noor’s original post below along with some of our favorite #VogueChallenge covers.