Asics Corp’s Ontisuka Tiger has announced the lovely Willow Smith as an ambassador the brand. The 21-year-old creative will be featured in the brand’s fall ad campaign, shot in the desert pre-quarantine.
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Onitsuka Tiger × Willow Smith Willow Smith in the Autumn-Winter 2020 Collection. Special thanks to @willowsmith @westbrook #WillowSmith #BrandAmbassador #OnitsukaTiger #OnitsukaTigerAW20 Onitsuka Tiger will donate a part of the proceeds of the sale of this campaign to @naacp_ldf to support their efforts in the #BlackLivesMatter
”Willow Smith is a woman blessed with universal humanism and excellent creativity, going beyond the limits of Generation Z or Millennials,” the brand stated in a press release. “In 2020 when we will enter into a brave new era for humans, we feel a strong affinity and joy as a brand for the fact that we can collaborate with someone who has both a unique perspective on society and intelligence and share messages globally.”
Onitsuka Tiger has pledged to donate a portion of sales from products featured in the campaign to the NAACP Legal Defense Fund in an effort to fight for the civil rights of black people.