• Skip to primary navigation
  • Skip to main content
Subscribe
  • Fashion
  • Sneakers
  • Bags
  • Accessories
  • Music
  • Rihanna
  • Follow
    • INSTAGRAM
    • FACEBOOK
    • PINTEREST
    • TWITTER
    • YOUTUBE
  • Store
Sneakers August 24, 2020
By Snobette
SHARE THIS ARTICLE
Share Tweet Pin Linkedln Email Reddit
Sneakers

Preview Look At Adidas And Beyoncé Co-Branded Superstar With Tapered Toe

adidas-ivy-park-beyonce-platform-superstar-FY7730

August 24, 2020. Leave a Comment

Images have surfaced of a modified Adidas Originals Superstar (style code:  FY7730) featuring a tapered upper and a double platform outsole. The shoe has been described as part of an upcoming Adidas and Ivy Park launch, however, the shoe’s insole reveals Adidas and Beyoncé branding rather than the Adidas and Ivy Park co-branding featured in the debut drop.

When the partnership was discussed in a November 2019 earnings call, the company CEO Kasper Rørsted stated the effort would be a two-tiered effort. On the call, Rørsted explained, “We are launching around two brands: we’re launching around Ivy Park and then Beyoncé Adidas.”

Adidas efforts with Ivy Park were described as accessibly priced and more widely available while the collaboration with Beyoncé would include more limited, higher-priced pieces. In the German brand’s March 2020 earnings call commenting on the effort, Rørsted noted, “We will launch a broader and a more varied set of different price points for this year.”

Beyoncé leaving studio after Adidas photoshoot in NYC — Aug. 23rd. pic.twitter.com/u3JTSxCHgR

— BEYONCÉ LEGION (@Bey_Legion) August 24, 2020

Prior to the reveal of the Adidas and Beyoncé Superstar, a new Adidas and Ivy Park Nite Jogger popped up last week. As well, the 38-year-old superstar was spotted in New York on Sunday (August 23, 2020) where she was said to be shooting an Adidas-related campaign. In the images, she wears a previously unseen, black version of a Adidas and Ivy Park jumpsuit, a silhouette that was part of the January drop.

In June, leak account @pyrates described an upcoming Adidas and Ivy Park capsule of footwear comprising an Ultra Boost OG, Forum Mid, Forum Low, and the Sleek Super 72 with pricing ranging from $120-$150. There was no mention of the Superstar, providing further credence to the shoe being part of a different launch.

Adidas and Ivy Park dropped their debut collection in mid-January 2020. The collection of apparel, shoes and accessories sold out upon arrival. It’s a good bet that whatever plans the two brands had to launch additional collections since then were probably put on hold once COVID-19 put the world on lock down in March.

In other Beyoncé news, the talented entertainer released an official video for “Brown Skin Girl” today, a single from her Black Is King soundtrack featuring rapper SAINt JHN and Nigerian signer/songwriter WizKid.

Check out additional images of the shoe below via Nice Kicks.

adidas-ivy-park-beyonce-platform-superstar-FY7730

Adidas Collaboration Footwear Sneakers Beyoncé Ivy Park Kasper Rørsted

What To Read Next

Read More
Adidas

Kanye Was Opposed To Yeezy Day, Claims Yeezy Is 68 Percent Of Adidas’ Online Sales

German athletic brand Adidas yesterday celebrated Yeezy Day (August 2, 2021), an annual event marked by restocked and

Read More ...
by Snobette on August 3, 2022
SHARE
Read More
Sneakers

Coco Gauff Debuts Coco CG1, Her First Signature Sneaker With New Balance

Tennis player Coco Gauff debuted her first signature New Balance sneaker, the Coco CG1, at the Atlanta Open

Read More ...
by Snobette on July 25, 2022
SHARE
Read More
Adidas

Adidas And Ivy Park Gear Up For ‘Ivytopia’ Capsule, Launching July 21st

Adidas and Ivy Park by Beyoncé are gearing up to drop "Ivytopia," a collection designed for the peak

Read More ...
by Snobette on July 18, 2022
SHARE
In 'Summer Renaissance' from Beyoncé's Renaissanc In 'Summer Renaissance' from Beyoncé's Renaissance album, the lyrics" This Telfar bag imported, Birkins, them shits in storage." Is creating a bit of a stir between the pro and anti Birkin dolls. 

After The Cut published a story titled "Our Condolences To The Birkin" the internet got into their feelings. 
 
Tiktoker tastechidera weighs in on the first video, then on the second clarifies her stance as not anti Telfar.

The last video is by stylist Ebony Brown ( TiKTok fashionablyfearless) who does not support owning a Birkin.

What do you think?
At Project LV, we asked Jeffrey Campbell’s lovel At Project LV, we asked Jeffrey Campbell’s lovely and talented creative director @bird_cam to select the label’s most of-the-moment shoe and she selected this Bow Down mule in multiple colors. ✨✨✨
#IsseyMiyake has passed at age 84. The founder of #IsseyMiyake has passed at age 84. The founder of the Issey Miyake Group and the Miyake Design Studio, Miyake per his team requested there be no funeral or memorial service.

Know for his 1983 Pleats Please collection, L'Eau D'Issey fragrance, the Bao Bag, to name a few, Miyake's design legacy is meaningful. 

Expressing of view of fashion that was artful and timeless, he once said, "Anything that’s in fashion goes out of style too quickly. I don’t make fashion. I make clothes."

Eschewing a classust view on fashion, in another exchange, he said, "What I wanted to make wasn’t clothes that were only for people with money. It was things like jeans and t-shirts, things that were familiar to lots of people, easy to wash and easy to use."

🕊🕊🕊
Always dope, @renellaice 's official campaign for Always dope, @renellaice 's official campaign for her @icestudios.shop x @asics_sportstyle Gel Kayano 14 sneakers exudes summer in the city vibes.

IYKYK

The sneakers drop on August 12th on icestudios.shop.
SavageXFenty won the Femmy 'Brand Disruptor Award. SavageXFenty won the Femmy 'Brand Disruptor Award. The annual awards, honor excellence in the intimates apparel industry.The gala ceremony was at Cipriani, NY on August 2nd, 2022.

The brand CEO, Robyn Rihanna Fenty made an acceptance speech for the occasion.

@priscillaono on face! 

#rihanna
Seeded pairs of ASICS and Ice Studios by Renell Me Seeded pairs of ASICS and Ice Studios by Renell Medrano sneakers have begun to surface, so the launch should be soon.

The baby blue shoe made its debut as worn by an A$AP Ferg in an exchange with @thepeoplegallery_. In the clip Ferg noted the pair he was wearing was unreleased.

Launched in 2021, Ice Studios has been embraced by New York’s cool creative class with limited edition capsules including baby tees, cargo skirts, beanies and sequin bikinis.

Last year, it was announced Angelo Baque had formed the Asics Collective, a group of creatives including Medrano plus Denim Tears founder and Supreme creative director Tremaine Emory, Procell co-founder Jessica Gonsalves and BornxRaised founder Spanto.

📸@rams_kay
INSTAGRAMFACEBOOKPINTERESTTWITTERYOUTUBE
  • Home
  • About
  • Contact
  • Shop

Copyright © Snobette - Privacy Policy

Asset 1
Asset 1
Asset 1
  • About
  • Contact
  • Privacy Policy
  • Fashion
  • Sneakers
  • Bags
  • Accessories
  • Music
  • Rihanna