Kenzo makes a fresh new statement on sport-infused style with the the launch of abu-brand Kenzo Sport for fall 2020. As part of the launch, the brand has create a new x-shaped logo built from the Kenzo label.
Design direction for the LVMH-owned brand is led by former Lacoste designer, Felipe Oliveira Baptista, who took the creative reins of Kenzo after the departure of Carol Lim and Humberto Leon in July 2019.
According to press, Kenzo Sport is “inspired by protection, movement and functionality” and “is created with functional and gender-fluid accents.”
Offerings includes sporty dresses, sweatshirts, leggings and track pants as well as men’s hoodies, track suits and shorts. The debut collection also includes bags and a sneaker silhouette.
Priced from $130 for a Big X t-shirt up to $695 for a parka, the low key collection is now available on Kenzo’s online store and in Kenzo stores globally starting August 31, 2020.
