Music creative Alicia Keys has unveiled Key Soulcare, a beauty brand described as self and skin care. Produced by e.l.f. Beauty, the brand made its announcement today (September 22, 2020) on its newly-launched social media and online platforms.
According to press, “The collection aims to share the soul of self care and skin care through content, conversation and community.”
Following the launch of social media platforms, Key Soulcare will preview several skincare products along with a sage and oat candle in December 2020, followed by a full collection launch in early 2021. Offerings are described as “As a line of clean, cruelty-free, dermatologist-developed products, slated to include skincare, body care, aircare and more.”
Keys Soulcare is meant to address body, spirit, mind and connection, which, according to Keys, “represent our physical, spiritual, mental and social selves, and work together to unlock our inner light so that we can be more radiant.”
In advance of the launch, the brand has announced four influencers who are described as “lightworkers.” They are healer Emilia Ortiz, Orenda Tribe founder Amy Yeung and Mama Medicine founder, Deborah Hanekamp.
Keys recently visited “Sneaker Shopping” and weighed in on the state of sneaker culture for women, which you can check out here.
Check out Key Soulcare’s debut campaign below.