Entrepreneurs Kimora Lee Simmons and daughters Ming and Aoki Lee Simmons are expanding on their Baby Phat empire with the launch of Baby Phat Beauty. The expansion into the beauty category is being done with a collaboration with HatchBeauty Brands, a Los Angeles beauty company founded in 2009.
Commenting on the new effort, Lee Simmons stated, “I think it’s very important that right now, in this time of Black Lives Matter, that could be brown lives matter, to be a young woman, certainly for Ming and Aoki, and for myself, to be a woman, a woman of color, to have your own brand.”
Baby Phat Beauty will launch with a three-item Shimmer Dreams gift set, which includes an illuminating body spray (four ounces), a plumping lip gloss (0.35 ounces) and a hydrating body lotion (three ounces). Items are packaged in a reusable pink glitter travel pouch detailed with the famed Baby Phat cat motif.
The Shimmer Dream set is offered in one of three scent combinations: Divine (black current, jasmine and vanilla), Opulence (peach, midnight orchid and caramel) and Ethereal (green apple, red berries and amber).
Priced at $45, all three Shimmer Dream sets are now available at babyphat.com.
