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News September 30, 2020
By Snobette
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Reebok Announces Kirby Jean Raymond As Brand Vice President, Creative Direction

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September 30, 2020. 1 Comment

Global athletic brand Reebok today announced a new role for Pyer Moss designer Kerby Jean-Raymond who is now the Boston-based brand’s vice president, creative direction. Additionally, Jean-Raymond will serve on the Reebok senior leadership team and report to president Matt O’Toole.

In addition to creative leadership, Jean-Raymond will work closely with Reebok’s product, global marketing and development organizations to build a consistent message across all platforms.

Jean-Raymond will take a lead role on Reebok’s Product with Purpose program, a platform created to promote greater racial equality. The first Product with Purpose capsule will launch in 2021. The first Reebok products built under Jean-Raymond creative direction will launch in 2022.

Reebok and Jean-Raymond first partnered in 2017 through the Reebok by Pyer Moss sub-brand, a platform responsible for a series of well-received shoe and apparel drops. Their efforts were recognized in 2018 by Footwear News with the collaboration of the year award.

Commenting on his partnership with Reebok, Jean-Raymond wrote, “Today, that collaboration will evolve. Pyer Moss is not just a partner of Reebok, but I am now the creative director, globally. Or technically…vice president, creative direction. To my Reebok fam, there’s a lot of work to do. Can our mind-sets collectively evolve to serve the future? Are we inclusive enough? Are we bold enough? Are we challenging tradition enough? Are we ready to unlearn? It’s going to be difficult. I’m ready though.”

A year into their partnership, Reebok named Jean-Raymond artistic director of Reebok Studies, a new division create to incubate emerging talent.

View this post on Instagram

Every time an interviewer would ask me what else I’d want to be a creative director for I would never say, but in my head it was always a footwear brand. Gotta shake shit up a lil yuh know? Thank you @reebok. I haven’t had a job in 9 years, so please get me a lunch box.

A post shared by Kerby Jean-Raymond (@kerbito) on Sep 30, 2020 at 6:57am PDT

News Sneakers Kirby Jean-Raymond Pyer Moss Reebok

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Puma and New York-based fashion brand LaQuan Smith Puma and New York-based fashion brand LaQuan Smith are back with their second collaboration, this time inspired by the glitz and grit of the boxing ring. 

The campaign stars Ming Lee Simmons, dressed in satin-finished boxing shorts, cropped jackets, and tear-away pants with luxe details.

The capsule also includes two Speedcat silhouettes, including the Speedcat Mid, a high-ankle boxing sneaker. 

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Artist Sue Tsai brought her signature whimsical de Artist Sue Tsai brought her signature whimsical designs to a capsule collection of earrings in collaboration with New York jeweler Greg Yüna. The statement earrings are now on display at Greg Yüna's Soho boutique and  now available on gregyuna.com.

The pair previously dropped a perfect match necklace set in 2021 that was 🔥. 

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For fall winter 2025 KNWLS opted to forego a runwa For fall winter 2025 KNWLS opted to forego a runway show and present their collection in a styled lookbook.

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#knwls
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