Tapping into the early-00s sport lifestyle looks that made Sean John a powerhouse brand, the extensive, 117-piece collection features nylon and velour tracksuits, puffer jackets, over-sized t-shirts, hoodies, bodycon dresses and bodysuits as well as accessories.
The campaign for the effort stars Boston-born rapper BIA, who was photographed by Bonnie Nichoalds. Commenting on the collection BIA (real name Bianca Landrau) told WWD, “I think the Sean John and Missguided partnership is brilliant and so classic. It’s a collection that I feel comfortable in and confident wear. This shoot was so fun and natural.”
Sean Jean was launch by entrepreneur and music creative Sean Combs in 1998 mainly as a men’s brand though it has dabbled in women’s offerings. Commenting on the decision to collaborate with Missguided, Combs stated, “We use the saying ‘If not now, when?’ So, when we were approached to collaborate on a women’s collection with Missguided, we took on that same attitude.”
Priced from $22-$152, the collection will be available on missguided.com on September 29, 2020.
Check out campaign images featuring BIA below.