Colorado-based Crocs today (October 7, 2020) confirmed an upcoming collaboration with pop superstar Justin Bieber, an effort that was initially teased on the pop superstar’s Instagram feed with a yellow Classic Clog shown floating in a pool.
The shoe will be detailed with eight custom Jibbitz charms “designed to match his good vibes and laid-back style.” One of the Jibbitz, which spells out Drew, is a reference to his middle name as well as his merch line and online store. The golden yellow color of the shoe also reflects a colorway and logo theme for Drew.
“As an artist, it’s important that my creations stay true to myself and my style. I wear Crocs all the time, so designing my own pair came naturally,” said Justin Bieber in a press release. “With these Crocs, I just focused on making something cool that I want to wear.”
Bieber is a good candidate for a collaboration because he’s an authentic fan of the brand and has been spotted wearing Crocs multiple instances while out and about.
The effort is part of Crocs’ ongoing “Come As You Are” campaign, which has featured collaborations with an array of musical creatives, including the recent release of a pair of glow-in-the-dark clogs made with Puerto Rican reggaeton artist Bad Bunny.
This limited-edition collaboration will drop globally on October 13th for $59.99 online on crocs.com and with select retail partners. Crocs and Justin Bieber’s Classic Clog will also be sold at select Crocs retail stores in China and South Korea, as well as on thehouseofdrew.com.