Fashion icon and stylist June Ambrose today (October 5, 2020) has been announced by global athletic brand Puma as a creative partner. Ambrose will be working with the brand across collections dropping throughout 2021.
Part of her efforts will be dedicated to bolstering the brand’s basketball-related offerings for women on its Puma Hoops platform. According to press, Ambrose made the connection with Puma through her longstanding creative relationship with Jay-Z, who is the creative director for the Puma Hoops platform.
In a press release, Ambrose stated, “Jay, [Roc Nation executive] Emory Jones and I have had many conversations about style, sport, purpose and legacy. From these conversations, Jay then introduced me to Puma CEO Bjørn Gulden and Adam Petrick, global director of brand and marketing. Adam and I talked about our visions and my impact on the culture at large, and it was from these interactions that I knew a collaboration with Puma would be beautiful and transcend far beyond product.”
We enjoyed an email exchange with Ambrose on the importance of style as a statement and what’s to come with Puma. Check it out below.
Snobette: You’ve always highlighted the importance of personal style. Most recently with The June and Summer Show, you’ve expanded on this concept of personal style with your daughter. Will you be able to incorporate that platform into your work with Puma?
June Ambrose: “Digital formatting will continue to be apart of our marketing and messaging, it’s a way for us to control the narrative and for people to see us in a space that feels more authentic and transparent; I want to bring that authenticity through the collection. We’ll also definitely be talking about style, sport, and gender equity and equality on our show.
Snobette: Is there an item of clothing you are most excited about working on with Puma?
June Ambrose: “I’m really excited about the partnership as a whole, the overall collection and attitude of what we’re offering!”
Snobette: More than ever fashion especially athletic wear is leaning into being ageless and genderless. What are your thoughts on this idea of women dressing their age?
June Ambrose: “I’m not afraid to be a mom with teenage kids and really speak from a place of spirit and emotion. I think we grow young, women should dress in what makes them feel powerful, bold, and fearless.”