Telfar has linked with New York-based bakery EatGoodNYC to help celebrate the coming launch of a chocolate Shopping Bag. The visual features artist and model Gabby who carries a large-sized Telfar bag. She approaches a table featuring a bag-shaped cake and takes a slice of a delicious, multi-layer chocolate cake.
Eat Good NYC was founded in 2014 by Benny Lina and Carolina Wang who are known for putting a street-infused spin on cakes, cupcakes and cookies. In addition to baking items for Beyoncé, Pharrell Williams, Cara Delevingne and Gigi Hadid, the duo have also creating items paying tribute to popular sneaker silhouettes, luxury labels and artists.
Thanks to the popularity of its Shopping Bag style, Telfar has been having a great year, which was capped last week by news the silhouette was selected by Oprah Winfrey for her 2020 Favorite Things list.
Telfar’s chocolate-colored Shopping Bag in small ($150), medium ($202) and large ($257) will launch on November 9, 2020 at 9:00 AM EST on shop.telfar.net.
Check out the campaign below.
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This week we got to Creative Direct and shoot a promo for @telfarglobal for their new Chocolate bag dropping tomorrow! The best part was to create this with some of our closest friends! Thank you @dreambutdontsleep @pompeeraw @__blue.roses @grayscale.studios @djtronic9000 for the track and also Thank you @telfarglobal for the opportunity! *extended version of our promo* ENJOY!!!!