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Campaign November 2, 2020
By Snobette
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Campaign

Valentino Taps Meme Makers For Latest Campaign

valentino-meme-campaign

November 2, 2020. Leave a Comment

Italian label Valentino has revealed an effort to tap into the potential of a viral social media moment with a campaign made in partnerships with multiple popular meme accounts, known for their fashion-associated accounts. Marking the spot, most of the posts are overlaid with a large Valentino water mark.

Titled “Uncensored V Logo Signature,” the campaign includes Sebastian Tribbe’s @youvegotnomale account, which went with a Leo-themed post playing off of the dramatic personality typically associated with the astrological sign. A second post speaks to the traits of someone with a moon in Taurus. In the caption, Tribbe wrote, “IM OBSESSED THAT @maisonvalentino LOVES ASTROLOGY & ASKED ME TO MAKE MEMES FOR THEIR NEW CAMPAIGN.”

Instagram account @mytherapistsays the well worn Mean Girls meme phrase, “Get in loser we’re going shopping,” a line used with a photograph of two dogs in a convertible.

In addition to meme makers, Valentino also tapped @portiswasp1, an account run by Scottish mixed media artist Portis Wasp, who’s known for his fashion-themed collages.

While Valentino earns points for taking a clever approach, the campaign mainly falls flat. In part that’s because the best and most viral memes are born of spontaneous, of-the-moment ideas as opposed to an idea fueled by a hashtag and a paycheck. That’s not to say that financed campaigns are incapable of going viral because they do, but for whatever reason the magic didn’t materialize for this effort.

View this post on Instagram

IM OBSESSED THAT @maisonvalentino LOVES ASTROLOGY & ASKED ME TO MAKE MEMES FOR THEIR NEW CAMPAIGN. (Swipe right) #UncensoredVLogoSignature

A post shared by SEBASTIAN TRIBBIE (@youvegotnomale) on Nov 1, 2020 at 10:59am PST

View this post on Instagram

Shoutout to @maisonvalentino for loving memes and letting me be apart of their new campaign!#uncensoredvlogosignature

A post shared by Meme Saint Laurent (@meme_saint_laurent) on Nov 1, 2020 at 11:40am PST

View this post on Instagram

RIP my bank account. Worth it though @maisonvalentino #UncensoredVLogoSignature #ad

A post shared by Lola Tash and Nicole Argiris (@mytherapistsays) on Nov 1, 2020 at 9:00am PST

View this post on Instagram

New work for @maisonvalentino #UncensoredVLogoSignature Collage by @portiswasp1

A post shared by Portis Wasp (@portiswasp1) on Nov 2, 2020 at 7:40am PST

View this post on Instagram

New work for @maisonvalentino #UncensoredVLogoSignature Collage by @portiswasp1

A post shared by Portis Wasp (@portiswasp1) on Nov 1, 2020 at 11:48am PST

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