Among the vast roster of LVMH brands, Dior Homme is currently, hands down, the company’s most sparkling. Since his installation in March 2018, creative director Kim Jones has leveraged his authentic connections with streetwear and youth culture to add new life to the storied French luxury label.
And while Jones has leaned into his creative connections, he’s done so while maintaining or even elevating the label’s luxe roots. As such it comes as no surprise that LVMH recently chose to extend Jones’ talent to the Fendi label.
Keeping things playful for fall 2021, Dior showed a virtual collection (originally slated for Beijing) featuring the work of artist Kenny Scharf. The Los Angeles born and based artist is not new to fashion themed collaborations and prior to Dior has worked with Jeremy Scott, Heron Preston and The Hundreds among others.
Scharf’s distinct wavy creations were splashed across coats, jackets button-down shirts and sweaters, bags and belts alongside a Yoon Ahn-designed jewelry capsule.
Kim celebrated Scharf’s ’80s-era come up, he tapped DJ and producer Honey Dijon and Deee-Lite member Lady Miss Kier (real name Kierin Kirby) to remix the group’s “What is Love?” single, a dance track recorded in 1989 and released in 1990.
Check out some accessory images below, along with Dior Beauty press rep Fanny Bourdette-Donon wearing a piece from the collection.
