U.K.-based fast fashion label PrettyLittleThing has appointed Teyana Taylor as a creative director. The news was announced on Taylor’s 30th birthday (December 11, 2020) on Instagram where the brand wrote, “MAKING MOVES 💖🦄 We are so excited to announce that @teyanataylor is joining the PLTHQ family as our brand new Creative Director.”
On her own feed, Taylor added, “Remember when I said “when one door closes another one opens..either that or I’m picking the locks”? Well I damn sure did & I am proud to announce that I have officially been named CREATIVE DIRECTOR of @prettylittlething 😩😆😆 We’re going to be collaborating on some amazing projects together and i cannot wait to get started!”
Prior to the announcement, Taylor held the role of brand ambassador and was featured as the face of PrettyLittleThings’ collaboration with Karl Kani.
In her reference to a door closing, Taylor was likely referring to her recent announcement that she was quitting the music industry, a move made out of frustration with a lack of support from the industry.
Using a pricing and influencer model similar to Fashion Nova, PrettyLittleThing was founded in 2012 by brothers Umar Kamani and his brother Adam Kamani. The company was acquired in 2017 by BooHoo, a fast-fashion brand owned by the brothers’ father, Mahmud Kamani.
The brand has shown an affinity for working with Black music creatives starting with rappers Lady Leshurr and Ms. Banks in 2019 followed by r&b talent Ashanti. This year, the brand began working with Saweetie, who spoke with us about her third capsule with the brand here.